The purpose of hotel photography is to create a desire in the viewer to book that specific accommodation. It is not like interior photography, where you want to inspire the reader or sell the presented objects.

It is also different from real estate photography because a hotel doesn’t want to sell the rooms or the property. They want to sell the experience. Your photos have to convey the promise of an unforgettable stay.

To achieve this, you have to create a consistent and pleasant atmosphere in your photos. You have to pay attention to every detail: from the interior design to the special amenities, the place offers.

Before starting to shoot, walk around the property and get to know it. Discover what your first impression are because guests will have the same ones.

Get to know the facility you are photographing. Turn the photos into stories that all say how beautiful the place is.